We are a Brazilian House of Market and Consumer Intelligence. – For over 25 years, translating cultural contexts and market trends into insights for brands that are transforming the world.
We are a Brazilian House of Market and Consumer Intelligence. – For over 25 years, translating cultural contexts and market trends into insights for brands that are transforming the world.
CULTURAL INSIGHTS
CONSUMER BEHAVIOR
EMERGING TRENDS
CULTURAL INSIGHTS
CONSUMER BEHAVIOR
EMERGING TRENDS
CULTURAL INSIGHTS
CONSUMER BEHAVIOR
EMERGING TRENDS
While the market seeks quick answers, we invest in asking the right questions.
Custom studies that provide strategic insights for business decisions
Custom studies that provide strategic insights for business decisions
Methodologies
Methodologies
Our methodologies are the result of years of refinement — flexible, rigorous, and always designed around the specific needs of each project. We blend classic and contemporary qualitative approaches to uncover deep human truths.
Our methodologies are the result of years of refinement — flexible, rigorous, and always designed around the specific needs of each project. We blend classic and contemporary qualitative approaches to uncover deep human truths.
Exploration & Discovery
Exploration & Discovery
Qualitative Communities
Qualitative Communities
Costumer Journeys
Costumer Journeys
Evaluation & Testing
Evaluation & Testing
Digital Diaries
Digital Diaries
Sprint Quali + Quanti
Sprint Quali + Quanti
Etnographies
Etnographies
User Experience
User Experience
Social Listening
Social Listening
Adriana Hack
Adriana Hack
Adriana Hack is a leading expert in qualitative research and behavioral analysis in Brazil. For over 25 years, she has been designing complex studies and leading in-depth listening processes for some of the largest brands in Brazil and Latin America — including Coca-Cola, L’Oréal, Globo, Diageo, Ambev, GSK, Raizen, and Nestlé.
She founded Casa 7 Pesquisa, one of the pioneering consultancies in applying ethnography and anthropological thinking to the market. Later, she created Casa Mundo — where she established her own strategic, human-centered, and culturally grounded approach.
Adriana is also the creator of the concept of Research Culture, a movement that advocates for research as a continuous practice of qualified listening and conscious decision-making within organizations.
Recognized by the ABP’s Professional of the Year Award, Adriana also works as a mentor, speaker, and facilitator of transformation processes for brands seeking to better understand the world and act with greater clarity.
Adriana Hack is a leading expert in qualitative research and behavioral analysis in Brazil. For over 25 years, she has been designing complex studies and leading in-depth listening processes for some of the largest brands in Brazil and Latin America — including Coca-Cola, L’Oréal, Globo, Diageo, Ambev, GSK, Raizen, and Nestlé.
She founded Casa 7 Pesquisa, one of the pioneering consultancies in applying ethnography and anthropological thinking to the market. Later, she created Casa Mundo — where she established her own strategic, human-centered, and culturally grounded approach.
Adriana is also the creator of the concept of Research Culture, a movement that advocates for research as a continuous practice of qualified listening and conscious decision-making within organizations.
Recognized by the ABP’s Professional of the Year Award, Adriana also works as a mentor, speaker, and facilitator of transformation processes for brands seeking to better understand the world and act with greater clarity.
Adriana Hack is a leading expert in qualitative research and behavioral analysis in Brazil. For over 25 years, she has been designing complex studies and leading in-depth listening processes for some of the largest brands in Brazil and Latin America — including Coca-Cola, L’Oréal, Globo, Diageo, Ambev, GSK, Raizen, and Nestlé.
She founded Casa 7 Pesquisa, one of the pioneering consultancies in applying ethnography and anthropological thinking to the market. Later, she created Casa Mundo — where she established her own strategic, human-centered, and culturally grounded approach.
Adriana is also the creator of the concept of Research Culture, a movement that advocates for research as a continuous practice of qualified listening and conscious decision-making within organizations.
Recognized by the ABP’s Professional of the Year Award, Adriana also works as a mentor, speaker, and facilitator of transformation processes for brands seeking to better understand the world and act with greater clarity.
Casa Mundo Collaborators
ERIKA AZEREDO
HEAD OF PROJECT MANAGEMENT & CONSUMER INSIGHTS
GEOVANA VIEIRA
COORDINATOR OF QUALITATIVE RESEARCH & CONSUMER INSIGHTS
BETA BORGES
DIRECTOR OF CULTURAL STRATEGY & QUALITATIVE INSIGHTS
NICOLI STERN
SENIOR QUALITATIVE MODERATOR & ANALYST
MERCEDES QUAGLIA
HEAD OF LATAM RESEARCH
ALLAN RAPOSO
SENIOR QUALITATIVE MODERATOR
FÁTIMA RENDEIRO
BUSINESS CONSULTANT WITH FOCUS ON MIDIA
WASHINGTON FERREIRA
LEARNING & DEVELOPMENT SPECIALIST
GABRIELLE LIMA
SENIOR QUALITATIVE MODERATOR
ERICK GERHARD
CONSUMER RESEARCH ANALYST
MARCELA DA MATTA
RECRUITER & CULTURAL PRODUCER
GABRIEL FERNANDES
HEAD OF DESIGN, TECHNOLOGY & INNOVATION
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